'The Love We Promise': A Christmas message and call to action

by Jacob Warn

The process of collaboratively writing ‘The Love We Promise’ was an enlightening experience. As an individual who’s always had a clear view on Christmas - often deriding the culture industry behind the festivities - I knew I wanted to write something to expose the show and spectacle of it all. And these sentiments - of disenchantment and disconnection - have certainly found themselves into the song.


But as time has gone on, as an author I’ve come to better understand the lyrics myself. I’ve come to read a deeper - or purer - meaning that I couldn’t initially articulate.

It takes issue with the way in which this season so easily distracts us from much larger, more pressing challenges.

For me, the song isn’t about deriding consumption and commerce. Rather, it takes issue with the way in which this season so easily distracts us from much larger, more pressing challenges. At heart, the sentiment that most powerfully informs this song is a sense of sadness at realising that there is a massive social juxtaposition, and Christmas only serves to disguise this ugly truth.

At that point, we realised we wanted to include a call to action. We wanted listeners not only to share in a reflective experience, but to be involved in changing this status quo.

We wanted listeners not only to share in a reflective experience, but to be involved in changing this status quo.

Having been working in Greece for the charity Action for Education, and having returned to witness another wild juxtaposition between the refugee camps of Greece and our own clean and brightly-lit streets, it felt most natural to make this an opportunity to raise money for a group of volunteers helping in one of the world’s toughest environments.


What Action for Education achieves through a global network of volunteers is a model for how we must all act. That is, generously, openly and altruistically. I hope that through this song, we may all be inspired to make a difference, and in turn we can help support the powerful efforts of this one grassroots charity.

'The Love We Promise' is released on 3rd December 2019, available on Spotify and all major streaming platforms. For press enquiries, please contact thelovewepromise@gmail.com


Action for Education is a grassroots NGO, registered in the UK and Greece, supporting refugees on the Aegean Islands and mainland. AFE is volunteer-run organisation focusing on providing non-formal education and access to basic services for children, women and youth. Find our more information at www.actionforeducation.co.uk.